MinuteAdmin Newsletter
Presented by: Kaelan Moss
Read the online version here.
Hey Reader,
We’re living in a time where careers are changing overnight.
AI and layoffs are changing life as we know it.
Every week, I hear the same thing from Salesforce Marketing Cloud folks:
“I have years of experience… but I’m still worried about job security.”
Here’s the truth that people aren't talking about:
Experience alone won’t protect you if all your income comes from one employer or one client.
If one person can decide your paycheck disappears… you don’t have control.
What Future-Proofing Really Means
When I started freelancing in the Marketing Cloud, I thought the key to stability was being the most skilled.
But skills alone don’t protect you from a single point of failure.
Future-proofing yourself means:
- Diversifying your income streams so no single person or company holds all the cards.
- Owning a pipeline of opportunities that you control.
- Building an asset that can outlast any one contract.
3 Practical Moves to Start Now
1️⃣ Get your first “side client.”
Even if you love your job, one or two small clients on the side can cover your rent if the worst happens.
2️⃣ Productize what you do best.
Turn a skill into a repeatable offer (e.g., “SFMC Preference Center Setup” or “IP Warming Plans”) that you can sell over and over without reinventing the wheel.
3️⃣ Build in public.
Post about your journey. Share wins, lessons, and even mistakes.
People hire people that they see as active and trusted in the community.
What I’m Doing Right Now
I've been documenting my journey from freelancer to agency owner in real time:
- How I find and keep high-quality SFMC clients.
- How I package offers so they sell without me begging.
- How I turn projects into monthly retainers.
- How I build systems so I can delegate and scale.
This isn’t theory.
It’s what I’m actively testing every week.
The Bottom Line
The only real job security in 2025 is creating something that’s yours.
It doesn’t have to replace your main income right away — but you need to start today.
Because the best time to build a safety net is before you need it.
That’s the “why.”
Now here’s the how.
The exact framework I’m using right now to future-proof my SFMC career and build an agency from scratch.
This isn’t theory.
It’s not a motivational poster.
It’s a step-by-step playbook you can run over the next 90 days.
Future-Proof Your SFMC Career
1️⃣ Position Yourself Clearly
Be known for solving one painful, valuable problem.
Template: I help [who] get [result] using [method] in [timeframe], without [common pain].
Example - I help Marketing Cloud Consultants advance their career using an digital courses in 90 days or less without figuring it out by themselves.
2️⃣ Productize Your Skills
Turn what you do best into repeatable offers (ex. “Preference Center Sprint,” “IP Warming Plan”).
Most of the time, you have the skills already. You just haven't packaged it up in a way that is uniquely yours.
You're already doing the work for your clients. You just don't document it the way you should.
If you had a documented system, you could use that to repeat your success over and over again (with less effort) for more clients, faster.
3️⃣ Stack Your Proof
Case studies, screenshots, and before/afters remove doubt faster than any resume.
If you can prove that you've solved hard problems (and you have client testimonials to back you up), you will close deals faster than a resume ever could.
4️⃣ Build a Simple Pipeline
I run a 7x10 pipeline plan: 7 LinkedIn posts per week and 10 direct outreach messages/week.
You need more "At Bats" on the plate.
If you aren't increasing your luck surface area by talking to people, then you won't get the opportunities to get new clients.
Talk to more people and you'll get more chances to help them out.
If people know that you can solve problems, they'll come to you and pay you to help them solve those problems.
5️⃣ Deliver with a System
Onboarding checklist, weekly updates, QA before handoff.
With a documented system in place (from step 2), you'll have an easy to follow method to get client results.
People pay you for your systems. They look to you as the expert.
Your systems are a result of the challenges that you've overcome.
If you've solved a problem 10 times, then someone will trust that you can help them solve it for them.
Consistency = trust.
6️⃣ Turn Projects into Retainers
Always have an “after this project” offer to keep momentum going (ex. monthly deliverability reviews).
If you're helping a client with a Marketing Cloud audit and you're almost done with the audit, then you need to talk to them about the next step (after the audit).
If you notice that they have journey's but they don't have reports to track performance, then you can offer to build reports with data views.
Every problem you solve turns into another problem to solve in the future.
Always be selling.
7️⃣ Measure Every Week
Track inputs (outreach, posts, proposals) and outputs (closed deals, revenue, retainer %). Adjust based on the data.
You're in control of the inputs.
Get a checklist in place for the inputs that you need to do everyday.
Then put together a checklist of the outputs that you expect to see from those inputs.
It's like going to the gym. You have to track your work. Then you have to track the results of that work.
PS, if you want the checklist that I use, hit reply and let me know.
The point:
You don’t need to quit your job tomorrow.
But you do need to start building something that’s yours today.
Even if it’s just a small side client and a repeatable offer.
If this is interesting to you, I can break down how I’m running this framework in real time:
- What I’m saying in DMs to land discovery calls.
- The SOW format I use to close faster
- My 7x10 pipeline tracker
Just let me know.
Kaelan Moss - MinuteAdmin ✌🏽